Laursen Design created advertising and collateral for Allure that beautifully communicated the

upscale and serene surroundings of this highly coveted community located in the heart of Waikiki.

To capture the attention of Allure’s predominantly Japanese buyers and convey to them a sense

of home and relaxation, the Japanese Sayagata pattern, which is a geometric design often seen on kimonos, was used in all marketing materials. A palette of muted tones reiterated the beauty of the surrounding sea and sand.  


CLIENT  Roxburgh Agency for ST Residential’s Allure