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Lincoln partnered with Gourmet magazine and renowned local chefs for a consumer drive event,

The Navigator Grill, which took place in six national markets. The direct mail and supporting collateral married beautiful automotive and culinary images to create an upscale, no-pressure consumer experience. The 500,000 invitations sent received an overwhelming response, with events reaching maximum capacity in each market.

 

CLIENT  Young & Rubicam Companies, Wunderman

 

RESULTS  Events were at maximum capacity in all six national markets, directly attributed to the direct mail invitation

 

 

The

Navigator Grill