The historic Walker building in Long Beach, California, was the inspiration for the
logo and packaging of this artisanal coffee and tea house located on its ground floor.
To convey the client’s message of enjoying life’s simpler pleasures—such as a good
old-fashioned cup of coffee—Laursen Design created a fictional, ’40s-era heroine and featured her on all packaging. This icon gave the brand a fun, friendly and pampered persona that is easily distinguishable from all other coffee brands.
CLIENT Walker’s by the Cup
by the Cup