The historic Walker building in Long Beach, California, was the inspiration for the

logo and packaging  of this artisanal coffee and tea house located on its ground floor.

To convey the client’s message of enjoying life’s simpler pleasures—such as a good

old-fashioned cup of coffee—Laursen Design created a fictional, ’40s-era heroine and featured her on all packaging. This icon gave the brand a fun, friendly and pampered persona that is easily distinguishable from all other coffee brands.


CLIENT  Walker’s by the Cup




by the Cup