SALES BROCHURE, DETAIL
DIRECT MAIL CAMPAIGN
PRINT ADVERTISING, FULL-PAGE NEWSPAPER
Laursen Design was hired at the construction phase of these hip, urban Pasadena lofts. Custom illustrations were created to convey Lake@Walnut’s unique walkable lifestyle and coveted address close to all Pasadena has to offer. Juxtaposed typography spoke volumes about the personality of the brand, and the substantial grommeted brochure elicited many “wow” responses from potential homebuyers, ensuring these were pieces they wanted to keep.
Teri's award-winning Lake@Walnut campaign captured the true essence of the place. She is a superb and thoughtful designer who is always a valuable member of the creative team. We love working with her.
~ Claudia Roxburgh, Founder and President, The Roxburgh Agency
CLIENT Roxburgh Agency for Standard Pacific Homes
RESULTS MAME Award for Best Overall Ad Campaign, MAME Award for Best Brochure Design