Logo and Branding | Advertising | Print
Afifi MD
Laursen Design communicated Dr. Afifi’s philosophy of a more respectful and natural approach to plastic surgery by featuring tasteful photography of nudes that showcase the beauty of the human body. The color palette used throughout included rich, sepia shades contrasted with black and cream, creating a sleek and gender-neutral sophistication. Quotes on the concepts of perfection and beauty by famous artists and writers underscored the message, producing a strong brand voice.