Branding | Advertising | Print | Website/Digital
Allure Waikiki
Laursen Design created advertising and collateral for Allure that communicated the upscale and serene surroundings of this highly-coveted community located in the heart of Waikiki. To capture the attention of Allure’s predominantly Japanese buyers and convey a sense of home and relaxation, the Japanese Sayagata pattern—which is a geometric design often seen on kimonos—was used in all marketing materials. A palette of muted tones reiterated the beauty of the surrounding sea and sand.