Apex Residences Los Angeles

Boasting a premier downtown location and lux amenities, Apex residences are the height of LA living. To appeal to high-end buyers, a sophisticated color palette was used to convey the high style Apex offers. A top selling point for this community is its prime location at the center of all that’s happening downtown. This message was demonstrated by contrasting vintage images that nod to LA’s lively past with modern images of the energetic, urban resort lifestyle of Apex.

Branding   |   Photography Art Direction   |   Advertising   |   Print   |   Website/Digital   |   ​​​​​​​Environmental and Wayfinding Graphics
Look and Feel
Sales Brochure, Photo Art Direction
Website Design
Stationary Package
Signage and Environmental Graphics
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