Boasting a premier downtown location and lux amenities, Apex residences are the height of L.A. living. To appeal to high-end buyers, a sophisticated color palette was used to convey the high style Apex offers. A top selling point for this community is its prime location at the center of all that’s happening downtown. This message was demonstrated by contrasting vintage images that nod to L.A.’s lively past with modern images of the energetic, urban resort lifestyle of Apex.
Branding | Photography Art Direction | Advertising | Print | Website/Digital | Environmental Graphics