Bausch + Lomb

Laursen Design developed and executed multiple campaigns for a range of innovative ophthalmic products and devices launched by B+L, including Stellaris Elite, Trulign Toric, and enVista. These campaigns were strategically crafted and expressed across various platforms and marketing tactics to create a cohesive and impactful brand presence. The design approach prioritized strong, distinctive visuals and bold yet clear messaging, ensuring each product took center stage. The client valued this balance of creativity and clarity, allowing the branding to elevate the technology while maintaining a polished and compelling aesthetic.

Logo & Brand Development   |   Campaign Concepts    |   Print   |   Website/Digital   |   Digital Brochures
HCP Campaign
Digital Brochure
Digital Ads
HCP Campaign
Alternative Design Options
Sales Brochure
Print Ad of Chosen HCP Campain
Print Ad Visual Variations
HCP Campaign
Alternative Design Options
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