Cardiff by the sea Lodge underwent a complete transformation, evolving into an elevated boutique hotel with a refined, yet relaxed, boho beach vibe. To complement the remodel, the hotel required a fresh, sophisticated rebrand that captured its new identity. Laursen Design crafted a visual identity that reflects the property’s laid-back elegance, featuring a sunny, beach-inspired color palette and a new logo showcasing the hotel’s distinctive architectural tower. Nautical graphic elements and fine-line iconography add charm and character, seamlessly blending the hotel’s coastal spirit with its newly refined aesthetic.
