Visura Technologies

Visura developed TEECAD®—the world’s first FDA-cleared disposable camera designed to integrate seamlessly with a transesophageal echocardiogram (TEE) probe. This innovation provides physicians with real-time visualization during intubation, enhancing accuracy and efficiency in probe placement. Laursen Design was hired to create the look of the brand, as well as a campaign visual that could be used for ads, trade show displays and sales collateral. The chosen visual was elevated, and communicated the device's advantages and dynamic movement. And it had stopping power for their 20’ tradeshow booth.

Brand Development | Campaign Concept | Art Direction of Device Rendering | Tradeshow Display, Banners and Collateral

HCP Campaign

Alternative Campaign Designs

20' Trade Show Display

Look and Feel

Trade Show Sales Collateral

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