Packaging | Advertising | Print | Website/Digital | Retail Displays | Book Design & Art Direction
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Laursen Design helped this L.A.-based skin care brand grow from an emerging cult following into an iconic international brand by operating as the in-house art department responsible for the look and feel of all packaging, e-commerce and marketing materials in the brand, including Kate’s best-selling book, Complexion Perfection. The vision of the brand—which is modern, ageless luxury—was communicated by employing a palette of bright pastels for the retail packaging, and metallics on printed materials.