Packaging | Advertising | Print | Website/Digital | Retail Displays | Book Design & Art Direction
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/c9f09074-d134-499b-9f88-32e980abea83_rw_1920.jpg?h=ee7c880e803f0b3d23b02a9a4f52ca22)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/53ce23fc-2b05-468d-9544-3b0e01c0f87f_rw_1920.jpg?h=5be553ff5338c9eb08cc27e8149d92e3)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/4e9fb712-a02a-4f4f-a1f6-0c888d0a1d2d_rw_1200.jpg?h=0a23f20030581593c1f2d1b608741ff3)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/0ce0f236-01e7-4ad8-9578-23e953aa66a9_rw_1920.jpg?h=72634d7ce0703ae9caafbcdb4ba534a6)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/ac8e1efa-00bc-48df-b1e1-6690b733feb1_rw_1920.jpg?h=381e3657e98a4ad20eb55dbf5f25f473)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/eb1fb1f4-284a-4853-9bac-e31cdff3631b_rw_1920.jpg?h=2c4b656bc77f9d0f5fab06d35f45e617)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/f9f10da9-1b6b-44a3-9b21-493b6315e966_rw_1920.jpg?h=ffe1acf82d57fe599e8199e9b3529568)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/e5d325f0-6c3f-475a-8174-ef7133d4806e_rw_3840.png?h=dba19fdc405de6a56e9869f5da5f089e)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/a6181c59-901f-4aca-8efd-3617e84e09fd_rw_1920.jpg?h=f77f28ccb49ec608b6306fb0f29a0537)
![](https://cdn.myportfolio.com/76c27948-7713-4e1e-bfe6-f01dba6fc00a/21dc3072-5810-407f-bc0d-b4a0bcb83691_rw_1920.jpg?h=ed7536ba978a7ad174e805d82b17bdd0)
Laursen Design helped this L.A.-based skin care brand grow from an emerging cult following into an iconic international brand by operating as the in-house art department responsible for the look and feel of all packaging, e-commerce and marketing materials in the brand, including Kate’s best-selling book, Complexion Perfection. The vision of the brand—which is modern, ageless luxury—was communicated by employing a palette of bright pastels for the retail packaging, and metallics on printed materials.