Lake@Walnut

Laursen Design was hired at the pre-construction phase of these hip, urban Pasadena lofts. Custom illustrations were created to convey Lake@Walnut’s unique walkable lifestyle and coveted address—close to all Pasadena has to offer. Juxtaposed typography spoke volumes about the personality of the brand, and the substantial grommeted brochure elicited many “wow” responses from potential homebuyers, ensuring these were pieces they wanted to keep, and a place where they wanted to live.

Branding   |   Illustration Art Direction   |   Advertising   |   Print   |   Website/Digital   |   ​​​​​​​Sales Office Display Graphics
Campaign Concepts
Direct Mail
Sales Brochures
Website Design
Event Invitation Poster, Mailed in Tube
Sales Office Displays
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