Lincoln Navigator partnered with Gourmet magazine and renowned local chefs for a consumer drive event, The Navigator Grill, which took place in six national markets. The direct mail and supporting collateral married beautiful automotive and culinary images to create an upscale, no-pressure consumer experience. The 500,000 invitations sent received an overwhelming response, with events reaching maximum capacity in each market. A custom bar, display graphics and promotional items were designed to complete the automotive + culinary theme.
Logo and Branding | Photography Art Direction | Advertising | Print | Display Graphics & Furniture | Promotional items