Branding | Photography Art Direction | Advertising | Print | Digital
Portola Springs
Portola Springs is a master-planned community with a European village feel created by its surplus of hiking trails, rolling hills and acres of open space. Laursen Design communicated the rustic charm of this unique community by using a rich color palette of earth tones. Photos were taken of actual homeowners, and their thoughts on the community were featured throughout the ad campaign to enable prospective homebuyers to discover why like-minded people love Portola Springs.