Logo & Branding | Campaign Concepts | Photoshoot Art Direction | Print | Website/Digital | Consumer Resources | Tradeshow Displays
The ReShape™ dual gastric balloon procedure is a non-surgical approach to weight loss. The program includes medical, nutritional, behavioral, and exercise providers who help patients maintain the weight loss. ReShape was a comprehensive effort that involved branding, design, and concepting. Every year, for 3 years, the integrated campaign was renewed with real patient success stories and a fresh look for an emotional appeal. The look and feel of the consumer-facing and healthcare provider brand needed to be modern, inviting, and authoritative.