University Park

University Park in Palm Desert is a vibrant master-planned community featuring three uniquely stylish yet complementary neighborhoods—Nova, Verve, and Esprit. To capture the community’s spirited, modern aesthetic, Laursen Design developed a dynamic brand identity that resonates with a diverse audience, from first-time buyers to downsizers and vacation homeowners. The visual approach incorporates a bold, vibrant color palette, youthful, lifestyle-driven imagery, and a chic desert-inspired aesthetic, reflecting the energy and sophistication of this contemporary desert retreat.

Logo & Brand Development | Advertising | Print | Website/Digital | Signage and Wayfinding Graphics

Look and Feel

Sales Brochures for Three Communities

Community Signage

Print Advertising

Community Fence Wrap

Community Resort Amenities Brochure

Digital Ads

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